Frequently Asked Questions

You asked, we answered!

FAQ - Our Services

How long does an Onboarding Service take?

Normally we can finish the Onboarding service within 2 weeks. However, this depends on how quickly the client responds with required documentation. 

Read more about our onboarding
How much does an Onboarding Service cost?

The Stratazon Onboarding Service starts at as low as € 1´990. Depending on your requirements we will tailor a great offer for you.

Read more about our onboarding
How long does a Launch Plan take?

Our Launch Plan service is somewhat depending on responses from Amazon, however our average for this process is 1-2 weeks.

Read more about our Launch Plan
How much does the Launch Plan cost?

The Stratazon Launch Plan Service starts at as low as € 1´990. Depending on your requirements we will tailor a great offer for you.

Read more about our Launch Plan
Do you manage Amazon Marketing services?

Yes, sure we do! Please contact us for a Tailored Service Solution.

Do i pay extra for your digital tool?

No it is included during your Onboarding Service and Launch Plan and can be extended as your daily operations tool if you would like.

Please contact us for details.

Can i purchase your analytic services?

Yes, but these are specific tailored services, to give insights in the context of bundling, price tactics, campaign tactics, seasonality, inventory levels, competitor knowledge and customer voices both in category down to product level. Contact us for more information.

Where do i find Pros & Cons

They are included in our task list within our digital tool.

FAQ - Amazon

Why should we sell on Amazon?

Well, that is really a strategic channel decision for each brand followed by a tactical decision of how to handle Amazon specifically. However the size of Amazon can not be ignored so a decision on “to be or not to be” is wise.

What is Sales Rank?

Amazon Sales Rank is just like a bestseller list, however instead of listing just the top 50 or so titles, it includes millions of products! The lower the Sales Rank, the higher the popularity for that particular product is, in comparison to other products listed. Items are ranked within their product category only, so for example a bottle ranked at Number 1 is the best-selling bottle at Amazon.com, but may not be the overall best-selling item. Sales rank data is calculated hourly.

What does Retail Ready mean?

Basically there are a lot of components that need to be optimized so that your marketing money is as efficient as they can be.

  • Product titles
  • Description
  • Bullet Points
  • Images
  • Customer reviews
  • Star rating
  • Inventory
  • Buy box
  • Enhanced (A+) content

Short Version Explanation

ACOS

Advertising Cost of Sale

BSR

Best Seller Rank

CLR

Click Through Rate

CVR

Conversion Rate

CPC

Cost Per Click

FBA

Fulfilled by Amazon

FBM

Fulfilled by Merchant

ROAS

Return On Advertising Spend